Launching Workplace Hub
Creative direction for Spotlight Live, a TED-style speaker event for Konica Minolta for global IT and technology media and influencers, designed to engage audiences with Konica Minolta’s workplace of the future and support the launch of its new product, Workplace Hub – a revolutionary IT services offering.
Featuring a keynote speech from renowned author and artist Douglas Coupland.
Hosted by technology presenter Spencer Kelly, global thought-leaders debated the impact of new technologies on the workplace.
After the reveal, press were invited into the previously hidden 'Workplace of the Future' to get hands on with the product portfolio.
Agency
Jack Morton
Role
Associate Creative Director
Credits
Creative Director: James Sparkes
Strategy: Bertie Ager
Design: David Varney / Laura Sellman
Animation: Hugh Ip / Mr. Kaplin
Awards
UK Drum Awards: B2B experiential brand campaign / event of the year